Recently listed – Scotland Lane, Haslemere – Guide £1,225,000 – Full Details
Property Market Update – August 2025
By Steve Cook – Clarke Gammon
The Surrey and Hampshire property market is showing impressive resilience this summer, with July 2025 recording the busiest month for sales agreed since 2020. Across Guildford, Haslemere, and Liphook, buyers and sellers are engaging with confidence, encouraged by competitive pricing, improved affordability, and an unusually active mid-summer season.
This is not just local experience. Rightmove’s latest House Price Index confirms that July was the most active month for agreed sales in five years, setting the stage for further momentum as we move through August and into the autumn.
Why is activity so strong?
Two powerful forces are driving today’s market: realistic pricing and greater choice for buyers.
- Nationally, average new seller asking prices eased by 1.3% this month to £368,740, a seasonal trend that typically emerges in late summer.
- This sharper pricing is encouraging more deals to cross the line, with sales agreed 8% higher than last year.
- Meanwhile, the number of available homes for sale is 10% higher year-on-year, giving buyers more choice than at any time in the past decade.
- New listings are only 4% ahead of last year, suggesting that while choice is still broad, supply may begin to balance out into autumn.
For local Clarke Gammon market, this means competitively priced homes are achieving strong levels of interest. From period properties in Guildford’s historic town centre, to country homes in Haslemere’s wooded hills, to modern family houses in Liphook close to excellent schools, buyers are actively arranging viewings and making offers.
Pricing it right from day one
One of the clearest themes of 2025 is the importance of getting the price right at launch. Rightmove highlights a genuine two-speed market:
- Homes priced accurately from the start are finding a buyer in 32 days on average.
- Homes that require a reduction are taking around 99 days.
- Overall, the national average is 62 days, underlining the advantage of correct pricing.
From across our offices, we see this dynamic play out daily. Family homes in Guildford near sought-after schools such as Tormead or George Abbot, or country properties around Haslemere and Liphook, move quickly when they reflect today’s conditions. By contrast, properties that launch above market value tend to linger, losing the initial burst of attention and risking price reductions later.
At Clarke Gammon, we focus on evidence-based valuations drawn from recent comparables, local buyer sentiment, and live market activity. This ensures our clients’ homes enter the market competitively, maximising early enquiries and viewings.
Improved affordability is lifting confidence
Beyond pricing, improving mortgage affordability is playing an important role in the currently buoyant market.
- The Bank of England’s third interest rate cut of 2025 has reduced borrowing costs.
- Rightmove’s daily tracker reports the average two-year fixed mortgage rate at 49%, down from 5.17% a year ago.
- For the “average home” scenario (20% deposit, 30-year term), this equates to a saving of roughly £117 per month.
While markets do not anticipate dramatic further cuts this year, the steady downward trend is helping both first-time buyers and movers step forward with renewed confidence.
What this means for local sellers
If you’re considering selling in the Guildford, Haslemere, or Liphook areas, current conditions are strongly supportive:
- Demand is robust: July’s sales surge highlights committed buyer intent.
- Choice is plentiful: A decade-high level of stock means buyers are active and comparing options.
- Timing is key: New listings growth is slowing, which can support well-priced properties heading into autumn.
- Finance is favourable: Lower mortgage rates are making moves more affordable and achievable.
At Clarke Gammon, we take a proactive approach to maximise these conditions. Professional photography, detailed descriptions, and a tailored marketing strategy ensure your property stands out during those crucial first days of listing. Our goal is simple: secure the right buyer at the right price in the shortest possible time.
What this means for local buyers
For those looking to move in or around Surrey, the current market provides significant opportunity:
- Competitive pricing means more homes are within reach than last year.
- Broad choice allows careful comparison, second viewings, and more considered decision-making.
- Improved mortgage rates add to affordability and confidence.
Whether you’re seeking a riverside apartment in Guildford, a family home near the Surrey Hills, or a character property in Haslemere’s conservation areas, preparation is everything. Having an Agreement in Principle ready, responding quickly to viewing opportunities, and drawing on expert local advice all help secure the right home in a competitive environment.
Looking ahead
The signs are positive for the remainder of summer and into autumn. With sales momentum building, affordability improving, and realistic pricing supporting quicker transactions, both sellers and buyers in Surrey can approach the market with optimism.
Recently Listed Homes in Guildford, Haslemere, and Liphook:
Here are a selection of some of our most recently listed homes for sale –
House for Sale in Godalming – Guide Price £2,750,000
House for Sale in Guildford – £900,000
House for Sale in Guildford – Guide Price £565,000
House for Sale – Liphook – Guide Price £225,000
To see the very latest homes coming to the market, click ‘New to market homes’. This lists all of the very latest homes as they come to the market.
If you’re considering selling your home, the expert team at Clarke Gammon, trusted local estate agents for more than 100 years, is ready to provide tailored guidance to help you navigate the current market conditions effectively.
Please feel free to contact any of our offices, either for an informal chat about the market and how we might help you with this or to book a market appraisal.
Why not try our instant online valuation tool?
Steve Cook FNAEA Senior Consultant – Clarke Gammon
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