Whilst the majority of houses undoubtedly sell to people with local connections, there are a significant number of buyers who are attracted from further afield through active marketing to a wider audience. These should never be underestimated.
This is where our Mayfair Office comes in. Situated in Thayer Street, W1 in the heart of London’s West End between Oxford Street and Marylebone Village, Mayfair Office handles our national advertising and PR. Our London team is skilled in property marketing and enables us to offer unbeatable local knowledge supported by all the benefits of a West End agency.
As well as being a London showcase for our property, an integral part of our residential sales service, our colleagues in Mayfair Office excel in securing valuable national PR on our clients’ properties in titles such as The Times, The Telegraph, The Evening Standard, etc. Their contacts with property journalists in the national media have been very well developed over the past 20 years.
Mayfair Office is also a leading advertiser in all the major national newspapers, and magazines such as Country Life and Horse & Hound. Their large buying power enables them to pass on significant discounts to our clients.
This regular exposure of property to a wider national market through editorial features and national advertising is an ongoing process that generates property enquiries from buyers who will probably not be registered with other local estate agents.
When it comes to selling property there is no doubt that given the choice of instructing a national firm acting locally or a local firm acting nationally, it is the latter that consistently achieves the best results.
MNAEA, CIPS - Nick Churton has been immersed in the residential property market for over fifty years. Following a successful career in estate agency, where he was connected with some of the industry’s leading names, he has fulfilled an ambition to provide a clear and effective media and marketing lead within the residential property sector in the UK and overseas.
Susan is one of the leading property advertising and PR specialists working in the UK and is a popular and respected source of information, opinion and material for journalists working within this medium. Many years spent handling clients’ advertising and editorial needs have given her a unique insight and a valuable skillset for clients.
MNAEA, CIPS - Annette has been involved in residential estate agency for nearly forty years and has always enjoyed a loyal and enthusiastic client base that values her creative and well-informed approach to property sales. Annette's in-depth knowledge of the market benefits buyers, sellers and estate agents in the UK and overseas.
In her role as directors' assistant Kirsty liaises with agents and helps them with their day-to-day marketing needs. A real ‘natural’, Kirsty has developed key contacts with the press as well as a good nose for important property stories. Working in print and online her efforts are increasingly apparent in widely-read property pages