Recently listed – Jobsons Lane, Lurgashall – Guide £1,000,000 – Full Details
Property Market Update – July 2025
By Steve Cook – Clarke Gammon
Realistic and Competitive Pricing is Key to Selling Your Home
Typically, the property market quietens during July and August as families opt for summer holidays over house hunting. This summer, however, the property market in the areas of Surrey and Hampshire covered by our offices in Guildford, Haslemere, and Liphook is notably defying this common seasonal lull. The trend is mirrored across the country, as confirmed in the recent figures from Rightmove’s House Price Index, which shows that property sales agreed are currently 5% higher compared to this time last year.
Why Realistic Pricing Matters
The increase in local market activity can largely be attributed to sellers adopting realistic and competitive pricing strategies. According to Rightmove, new seller asking prices are just 0.1% higher than a year ago, reflecting sellers’ keen awareness of the competitive market. This, combined with improvements in buyer affordability, driven by lower mortgage rates and wage increases which both outpace inflation, is boosting the purchasing power of potential buyers.
Distinguishing Asking Prices from Sale Prices
Rightmove primarily reports asking prices due to the timeliness of this data. Actual sale prices, obtained from the Land Registry, lag by around three months, making asking prices the most current market indicator for buyers and agents.
This month, Rightmove has reported a 1.2% decrease in average asking prices for newly listed properties. This dip coincides with the highest number of available homes on the market in a decade, prompting local sellers to price their homes more competitively from the outset to attract buyer attention rapidly.
Competitive Pricing Drives Sales
While the media often sensationalises fluctuations in asking prices, the true insight from Rightmove’s latest report is that realistic and competitively priced homes significantly increase the likelihood of successful sales. The current market dynamics underline improved buyer affordability and increased activity levels when homes are priced appropriately.
Colleen Babcock, property expert at Rightmove, observes, “We’re seeing a compelling relationship between property pricing and buyer activity levels. Consistently strong agreed sales indicate motivated buyers are active and willing to proceed when presented with accurately priced properties. Accurate pricing remains fundamental for successful property sales in this market.”
Mortgage Affordability Improving Buyer Confidence
Rightmove’s monthly mortgage tracker indicates that the current average two-year fixed mortgage rate stands at 4.53%, significantly lower than the 5.34% recorded last year. This translates into savings of nearly £150 per month on an average mortgage, markedly improving affordability for buyers.
Market predictions suggest two additional Bank Rate cuts could occur by year-end, further enhancing affordability and potentially stimulating additional market activity.
Revised Market Forecast
Midway through 2025, Rightmove has adjusted its price growth forecast from an initial +4% to +2%, reflecting the high level of seller competition limiting price increases. Nonetheless, Rightmove maintains its prediction of approximately 1.15 million property transactions for this year.
For homeowners in Guildford, Haslemere, and Liphook contemplating selling this summer, understanding these market dynamics is crucial. Realistic and competitive pricing is key to attracting motivated buyers and achieving successful outcomes.
Recently Listed Homes in Guildford, Haslemere, and Liphook:
Here are a selection of some of our most recently listed homes for sale –
House for Sale in Guildford – Guide Price £1,300,000
Barn for Sale in Lurgashall – Guide Price £1,000,000
House for Sale in Liphook – £1,100,000
House for Sale in Haslemere – Guide Price £800,000
House for Sale in Liphook – Guide Price £695,000
House Sold in Guildford – Guide Price £525,000
To see the very latest homes coming to the market, click ‘New to market homes’. This lists all of the very latest homes as they come to the market.
If you’re considering selling your home, the expert team at Clarke Gammon, trusted local estate agents for more than 100 years, is ready to provide tailored guidance to help you navigate the current market conditions effectively.
Please feel free to contact any of our offices, either for an informal chat about the market and how we might help you with this or to book a market appraisal.
Why not try our instant online valuation tool?
Steve Cook FNAEA Senior Consultant – Clarke Gammon
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