b'out that this lady was her granny, she couldnt wait toCompany Branding 1971tell her mother. When I was extremely young, it was predicted that I would adopt a career which wouldCompany growth is driven by an entail investigation and develop a love of the sea. I haveorganisations ability to adapt, but very much enjoyed my career which often involvestransformation can be a risky business. investigation, and as Ive grown up, Ive developed aWhen we look back at how far weve come passion for dinghy sailing - so maybe that was right! and everything weve achieved, we are so proud of our heritage and who weve become today. Boom to Bust There are countless examples of re-branding 1977The 1980s property boom where the Worldssuccess all over our industry, and were delightedmajor economies were experiencing substantialto share ours with you. growth in service sectors, financial systems were being liberalised so that credit was easy to come by and consumers spending was rising fast and there was widespread optimism. The Governments had finally cracked the knowledge of sustained growth by allowing free rein to markets.The painful outcomes when the booms collapsed are1990also well known, tumbling property prices, huge debts held by households and firms secured on properties who values were falling, large scale defaults and wide spread failures of financial institutions which forced unparalleled intervention by Governments and regulatory institutions and finally debt depressed national economies.'